The final logomark is a red samurai helmet. We also created a conceptual design, based on the game of Go. This design shows an open, continuous line, superimposed on a series of stones. The sequence in which the stones are arranged shows a specific instance in the game of Go, at which a player is at their most vulnerable and their stones may be claimed by their opponent.

We chose to depict this critical moment in the game in order to convey Atari’s slogan, which translates to “Start the winner’s path”: it is precisely at a the moment of potential defeat that Atari club members can instead overcome their challenges.