ZBI-3 plant corporate identity
Since 1971, the ZBI-3 factory has produced a variety of concrete products: slabs, lintels, piles and blocks. The company also builds houses and schools. The firm has plants in various cities, the names of which differ by only a number. Fitting with the company’s products and corporate culture, we developed a graphic language that is stoic and relatively homogenous in shape and color.
Over the three logo variations, the number "3" is assembled from a series of different-colored shapes. This is meant to represent the process of constructing buildings from different elements, which is the function of the company and its products.
In this design, the number “3” is shown alone. It is etched into a background that is both the color and texture of concrete.
The font used for the brand name’s characters are steady and rough. The lower portion of the Russian letter “B” on the right resembles a reinforced concrete pile.
The corporate pattern duplicates the elements and layout of the logo.