Good Balance boxing club corporate identity
Good Balance is a boxing club in downtown Tyumen which emphasizes personal training. The club has earned a prestigious reputation in world championships and as the home of Russia’s national team. The club provides an inclusive environment with no age or or gender restrictions: boys and girls, men, women and elders are all welcome. Good Balance’s priority is to ensure that training is a safe and efficient process and it further strives to build a sense of community: besides training, clients can watch matches and cheer on their favorite teams.
We designed a pictorial representation of the abbreviation “GB” (Good Balance) as red boxing gloves and organized the words “Good Balance” into the distinctive outline of raised arms.
Red arched lines are the foundation of this brand’s graphics. We've been inspired by the trajectories of boxing moves, such as the jab, cross, hook and uppercut.