Semantika

The "Cosmos" logo consists of a diamond-shaped star logomark and a brand name. The diamond-shaped star is inspired by the pattern on the façade of the original building.

This concept is based on a Russian idiom, which translates to “Any theater begins with a hanger”.

Tickets feature colorful designs and performance photography; they are meant to be kept as mementos.

The logomark is well-suited to large-format printing, drawing the eye to a poster’s composite center.

The theater’s program continues with the theme of space, or cosmos.

There is Entrance to the hall and the screen, which broadcasts announcements of performances, events, logo and corporate graphics.

Wayfinding makes use of the corporate logo and theme in order to help patrons navigate the space.