Anima CRM system corporate identity
"Anima" is a program for developers and real estate agencies that sell new buildings, resale property and land. Anima’s CRM system increases sales and reduces costs by helping businesses maintain and grow their client base, automate their processes and identify problems.
Anima’s logo is dually symbolic: the logo as a whole is a lowercase “a” for Anima, and the letter is formed by the numbers 0 and 1, which is inspired by the binary system and represents the digital nature of Anima’s services. The metaphor of the "Soul" (lat. animus) has also been incorporated into the design by way of the symbol’s transparent and overlapping components.
The corporate pattern is modeled after binary code.
Monochrome versions of the logo (Russian on top, English on bottom).
The badge features vivid colors and a distinct pattern.
Anima identity in user interface.
Elegant and minimalist business cards.